Because Premier Books Direct is a marketing organization, not a sales organization, having the right products at the right price is the most important factor in our success. To that end, Premier Books Direct employs a team of international buyers who travel extensively every year through the Far East, North America and Europe sourcing interesting new gift and book products. These products are thoroughly tested in the marketplace to ensure their successful reception.

Once the right products have been found they are bought directly from the manufacturer, in very large quantities, or are sometimes manufactured in our own affiliated factories. This way Premier Books Direct is able to insure quality and price control. Customers enjoy quality merchandise including books, videos, games, stationery, small electronics and home and beauty products at 40 - 70% less than they would normally pay at retail .